{"title":"Sunflower Lecithin","description":"\u003ch2\u003eShop top-quality sunflower lecithin options at fair, affordable prices\u003c\/h2\u003e","products":[{"product_id":"now-sunflower-lecithin-473-ml","title":"NOW Sunflower Lecithin (473 mL)","description":"\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSupports your liver function with the phospholipids your cells actually need.\u003c\/strong\u003e This sunflower-sourced lecithin delivers phosphatidylcholine in liquid form that mixes into any drink or meal. Your body uses these phospholipids to maintain healthy cell membranes, especially in your liver, brain, and heart.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePHOSPHATIDYLCHOLINE DELIVERY:\u003c\/strong\u003e Provides the most abundant phospholipid in your cell membranes, with the highest concentrations found in liver, brain, heart, and kidney cells.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFAT EMULSIFICATION:\u003c\/strong\u003e Helps disperse fats in water, supporting your body's natural fat processing mechanisms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSUNFLOWER ADVANTAGE:\u003c\/strong\u003e Unlike soy lecithin from genetically modified crops, sunflowers have no GMO varieties, guaranteeing cleaner sourcing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cp\u003ePure sunflower lecithin with no non-medicinal ingredients. Vegan and soy-free. Each 5ml serving provides 5.025g of sunflower lecithin from Helianthus annuus seed oil. NPN N\/A.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhy we carry it:\u003c\/em\u003e NOW solved the GMO problem that affects most lecithin by sourcing from sunflowers instead of genetically modified soy.\u003c\/p\u003e","brand":"NOW","offers":[{"title":"473 mL","offer_id":39853443842151,"sku":"NOW82372","price":34.28,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1709\/1189\/products\/NOW_Sunflower_Lecithin_473_mL_Image_5.png?v=1662649705"},{"product_id":"now-sunflower-lecithin-100-softgels","title":"NOW Sunflower Lecithin (100 Softgels)","description":"\u003ch3\u003eNOW | Sunflower Lecithin Softgels\u003c\/h3\u003e\n\u003cp\u003eLecithin is a popular supplement, but there are very few sources of non-soy based lecithin as it is typically sourced from soy. Most soy sources are from genetically modified (GM) crops, where as presently, there are no genetically modified crops of sunflowers.\u003c\/p\u003e\n\u003cp\u003eNOW® Sunflower Lecithin has Phosphatidyl Choline, the most abundant phospholipid in the cell membrane. Although phosphatidylcholine phospholipids are present in almost all cells within the body, the highest concentrations may be found in the brain, heart, liver, and kidneys. NOW® Sunflower Lecithin also naturally abounds in Phosphatidyl Inositol, Phosphatidyl Ethanolamine, and essential fatty acids. Lecithin in the diet aids in emulsifying fats, enabling them to be dispersed in water; and as a choline-containing phospholipid, its choline is easily absorbed and utilized by the body. NOW® Sunflower Lecithin Softgels are Non-GMO and Soy-Free.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA factor in the maintenance of good health\u003c\/li\u003e\n\u003cli\u003eHelps to support liver function\u003c\/li\u003e\n\u003cli\u003eSource of Choline\u003c\/li\u003e\n\u003cli\u003eSoy-Free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NOW","offers":[{"title":"100 Softgels","offer_id":39853515702375,"sku":"NOW82311","price":17.48,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1709\/1189\/products\/NOW_Sunflower_Lecithin_100_Softgels_Image_6.jpg?v=1661997900"},{"product_id":"natural-factors-unbleached-lecithin-1200-mg","title":"Natural Factors Unbleached Lecithin 1200 mg (Softgels)","description":"\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eNatural Factors Unbleached Lecithin delivers 1200mg of pure phospholipids to support healthy cholesterol levels and liver function.\u003c\/strong\u003e This premium formula provides essential choline for cellular health throughout your body. Unlike synthetic alternatives, unbleached lecithin preserves the natural nutrient profile your body recognizes and uses efficiently.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCHOLESTEROL MANAGEMENT:\u003c\/strong\u003e Acts as a natural emulsifier to help protect arteries from cholesterol buildup while supporting healthy cholesterol levels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLIVER SUPPORT:\u003c\/strong\u003e Provides phosphatidylcholine to support healthy liver function and may help prevent liver and gall stone formation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eENHANCED ABSORPTION:\u003c\/strong\u003e Improves digestion and absorption of essential fats and fat-soluble vitamins A, D, E, and K.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cp\u003eMade from 100% unbleached soy lecithin — no harsh chemical processing. Each softgel contains 1200mg of pure lecithin with minimal inactive ingredients.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhy we carry it:\u003c\/em\u003e Natural Factors uses unbleached processing that preserves lecithin's complete phospholipid profile — the real difference in bioavailability.\u003c\/p\u003e","brand":"Natural Factors","offers":[{"title":"90 Softgels","offer_id":39853562527847,"sku":"NF02600","price":10.69,"currency_code":"CAD","in_stock":false},{"title":"180 Softgels","offer_id":39853562560615,"sku":"NF02601","price":19.66,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1709\/1189\/products\/Natural_Factors_Unbleached_Lecithin_1200_mg_Softgels_Image_9.jpg?v=1661998142"},{"product_id":"now-sunflower-lecithin-pure-powder","title":"NOW Sunflower Lecithin (454 g)","description":"\u003ch3\u003eNOW Sunflower Lecithin Pure Powder\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cdiv class=\"prod_desc\"\u003e\n\u003cp\u003e\u003cspan\u003eNOW\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eSunflower Lecithin Powder has Phosphatidyl Choline, the most abundant phospholipid in the cell membrane. It also naturally abounds in Phosphatidyl Inositol, Phosphatidyl Ethanolamine, and essential fatty acids. Lecithin aids in emulsifying fats, enabling them to be dispersed in water. 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Unlike synthetic choline sources, natural lecithin works with your body's existing processes.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLIVER FUNCTION:\u003c\/strong\u003e Natural choline supports your liver's ability to process fats and maintain healthy cell membranes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNATURAL SOURCE:\u003c\/strong\u003e Soy-derived lecithin provides choline in a form your body recognizes and uses effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCELLULAR SUPPORT:\u003c\/strong\u003e Contributes to phospholipid formation, essential for healthy liver cell structure and function.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cp\u003eClean formula with 1,200mg soy lecithin per softgel. No gluten, lactose, artificial colours, flavours or preservatives. 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