{"title":"Routine Natural Deodorant","description":"","products":[{"product_id":"routine-superstar-deodorant-jar","title":"Routine Natural Deodorant - Superstar (58 g)","description":"\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eThis natural deodorant actually works — even for sensitive skin and stress sweaters.\u003c\/strong\u003e The charcoal-magnesium-prebiotic formula delivers reliable protection with a unique spicy scent that develops throughout the day. Unlike harsh natural deodorants, this gentle formula won't irritate while still providing serious odor control.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCHARCOAL DETOX:\u003c\/strong\u003e Activated charcoal draws out impurities and toxins from your underarms, creating a clean foundation for odor protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMAGNESIUM CALM:\u003c\/strong\u003e Magnesium hydroxide relaxes underarm muscles to reduce stress-induced sweating while neutralizing odor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePREBIOTIC BALANCE:\u003c\/strong\u003e Inulin and alpha-glucan oligosaccharide feed beneficial bacteria to maintain your skin's natural protective barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSMART FORMULA:\u003c\/strong\u003e Just enough baking soda for deodorizing power without the irritation that drives people back to conventional products.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cp\u003eNatural cream formula with coconut oil, shea butter, and beeswax base. Complex essential oil blend featuring patchouli, vetiver, cardamom, tonka bean, and black pepper. Made in Canada by Routine Natural Deodorant.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhy we carry it:\u003c\/em\u003e Routine proved that natural deodorants can work for everyone — even sensitive skin and heavy sweaters who've given up on natural options.\u003c\/p\u003e","brand":"Routine Natural Deodorant","offers":[{"title":"58 g","offer_id":39853912621159,"sku":"RTN36425","price":23.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1709\/1189\/products\/Routine_Natural_Deodorant_Superstar_58_g_Image_2.jpg?v=1662000803"},{"product_id":"routine-the-curator-deodorant-jar","title":"Routine Natural Baking Soda Free Deodorant - The Curator (58 g)","description":"\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eThe Curator delivers serious odor protection without the baking soda burn that sidelines other natural deodorants.\u003c\/strong\u003e This magnesium-based formula works for sensitive skin types who've been stuck choosing between irritation and protection. The ylang ylang and sweet orange blend creates a sophisticated scent that actually lasts.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMAGNESIUM DIFFERENCE:\u003c\/strong\u003e Dietary magnesium replaces baking soda to neutralize odor without pH disruption — your body needs this mineral anyway, and deficiency makes sweat smell worse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTRESS SWEAT SUPPORT:\u003c\/strong\u003e Magnesium naturally relaxes muscle tension in your underarms, reducing the stress sweats that catch other deodorants off guard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMOISTURE MANAGEMENT:\u003c\/strong\u003e Corn starch and arrowroot powder absorb wetness while coconut oil and shea butter keep skin comfortable all day.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cp\u003eClean formula featuring coconut oil, magnesium hydroxide, corn starch, kaolin clay, and a carefully balanced essential oil blend. Made in Canada. NPN N\/A.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhy we carry it:\u003c\/em\u003e Routine actually solved the natural deodorant sensitivity problem without sacrificing protection — innovation that works in real life.\u003c\/p\u003e","brand":"Routine Natural Deodorant","offers":[{"title":"58 g","offer_id":39853912653927,"sku":"RTN36417","price":28.69,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1709\/1189\/products\/Routine_Natural_Baking_Soda_Free_Deodorant_The_Curator_58_g_Image_9.jpg?v=1661991139"},{"product_id":"routine-sexy-sadie-deodorant-jar","title":"Routine Natural Deodorant - Sexy Sadie (58 g)","description":"\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSexy Sadie delivers all-day odor protection with a spicy-sweet scent that lasts.\u003c\/strong\u003e This natural deodorant works as effectively as conventional options while keeping your routine completely clean. The ylang ylang and vanilla blend creates a distinctive fragrance that's both warm and sophisticated.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDUAL ODOR BLOCKERS:\u003c\/strong\u003e Magnesium hydroxide and sodium bicarbonate neutralize bacteria before odor forms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMOISTURE CONTROL:\u003c\/strong\u003e Corn starch and kaolin clay absorb wetness while coconut oil conditions skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eESSENTIAL OIL BLEND:\u003c\/strong\u003e Patchouli, ylang ylang, sweet orange, vanilla, and cinnamon provide natural antimicrobial benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cp\u003eVegan formula features coconut oil, shea butter, and sunflower oil for smooth application. No aluminum, parabens, or synthetic fragrances. Enhanced with rosemary extract for natural preservation.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhy we carry it:\u003c\/em\u003e Routine proves natural deodorants can match conventional performance without sacrificing ingredients.\u003c\/p\u003e","brand":"Routine Natural Deodorant","offers":[{"title":"58 g","offer_id":39853912817767,"sku":"RTN24174","price":28.69,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1709\/1189\/products\/Routine_Natural_Deodorant_Sexy_Sadie_58_g_Image_8.jpg?v=1661991251"},{"product_id":"routine-like-a-boss-deodorant-jar","title":"Routine Natural Deodorant - Like a Boss (58 g)","description":"\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eRoutine's Like a Boss delivers maximum strength natural deodorant protection with a fresh floral scent.\u003c\/strong\u003e This full-strength formula uses the highest baking soda content for serious odour control that works as hard as you do. The rose geranium, bergamot and mandarin blend creates a powerful yet clean fragrance.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMAXIMUM BAKING SODA:\u003c\/strong\u003e Unlike gentler formulas, this uses full-strength sodium bicarbonate for superior odour neutralization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eESSENTIAL OIL BLEND:\u003c\/strong\u003e Six therapeutic oils provide natural antimicrobial action plus lasting fragrance without synthetic perfumes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMOISTURE ABSORBING:\u003c\/strong\u003e Kaolin clay and corn starch keep you dry while coconut oil and shea butter prevent irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cp\u003eNatural deodorant made with organic coconut oil, shea butter, beeswax and essential oils. Free from synthetic fragrances, parabens and aluminum. Cream formula in 58g size.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhy we carry it:\u003c\/em\u003e Routine proves natural deodorants can deliver conventional-strength protection without sacrificing clean ingredients or performance.\u003c\/p\u003e","brand":"Routine Natural Deodorant","offers":[{"title":"58 g","offer_id":39853912883303,"sku":"RTN36410","price":28.69,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1709\/1189\/products\/Routine_Natural_Deodorant_Like_a_Boss_58_g_Image_2.jpg?v=1661985987"},{"product_id":"routine-baking-soda-free-sexy-sadie-deodorant-jar","title":"Routine Natural Baking Soda Free Deodorant - Sexy Sadie (58 g)","description":"\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eRoutine's Sexy Sadie delivers effective odor protection without the skin irritation that baking soda can cause.\u003c\/strong\u003e The magnesium-based formula works with your body's natural chemistry while the distinctive ylang ylang and vanilla scent keeps you confident all day. Perfect for sensitive skin that needs real protection.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMAGNESIUM ADVANTAGE:\u003c\/strong\u003e Dietary magnesium deficiency makes sweat smell worse - this topical application targets the problem directly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH BALANCED:\u003c\/strong\u003e Unlike alkaline baking soda that can disrupt skin balance, magnesium hydroxide neutralizes odor without irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTRESS SUPPORT:\u003c\/strong\u003e Magnesium naturally relaxes underarm tension that contributes to stress-induced odor.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cp\u003eClean formula with coconut oil, shea butter, kaolin clay and essential oils including patchouli, ylang ylang, sweet orange and vanilla. Made in Canada with natural ingredients.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhy we carry it:\u003c\/em\u003e Routine actually solved the baking soda sensitivity issue while maintaining the effectiveness that natural deodorant users demand.\u003c\/p\u003e","brand":"Routine Natural Deodorant","offers":[{"title":"58 g","offer_id":39853912981607,"sku":"RTN36421","price":28.69,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1709\/1189\/products\/Routine_Natural_Baking_Soda_Free_Deodorant_Sexy_Sadie_58_g_Image_6.jpg?v=1661988954"},{"product_id":"lucy-in-the-sky-routine-deodorant","title":"Routine Natural Deodorant - Lucy In The Sky (58 g)","description":"\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eLucy In The Sky delivers reliable all-day odor protection with a sophisticated lavender and patchouli blend.\u003c\/strong\u003e This natural deodorant cream neutralizes odor-causing bacteria while letting your skin breathe naturally. The floral scent profile balances fresh lavender with earthy patchouli depth and subtle vanilla warmth.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDUAL ODOR CONTROL:\u003c\/strong\u003e Magnesium hydroxide and sodium bicarbonate create an alkaline environment that stops bacteria before odor forms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMOISTURE MANAGEMENT:\u003c\/strong\u003e Kaolin clay and corn starch absorb excess moisture while coconut oil and shea butter keep skin comfortable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCLEAN INGREDIENTS:\u003c\/strong\u003e Essential oils provide natural fragrance without synthetic perfumes or harsh chemicals.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cp\u003eVegan formula with no beeswax or aluminum. Made with coconut oil, shea butter, and pure essential oils including lavender, patchouli, and vanilla. NPN N\/A.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhy we carry it:\u003c\/em\u003e Routine consistently delivers what most natural deodorants promise but fail to achieve — actual protection that lasts all day.\u003c\/p\u003e","brand":"Routine Natural Deodorant","offers":[{"title":"58 g","offer_id":39853913112679,"sku":"RTN24175","price":28.69,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1709\/1189\/products\/Routine_Natural_Deodorant_Lucy_In_The_Sky_58_g_Image_2.jpg?v=1661986114"},{"product_id":"routine-moon-sisters-deodorant-jar","title":"Routine Natural Deodorant - Moon Sisters (58 g)","description":"\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eMoon Sisters delivers all-day natural deodorant protection with a sophisticated rose and neroli scent.\u003c\/strong\u003e This cream formula goes on smooth and provides reliable odor control without aluminum or synthetic fragrances.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eACTIVATED CHARCOAL:\u003c\/strong\u003e Draws out impurities and absorbs excess moisture throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMAGNESIUM HYDROXIDE:\u003c\/strong\u003e Neutralizes odor-causing bacteria more gently than aluminum-based antiperspirants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePREBIOTIC BLEND:\u003c\/strong\u003e Inulin and alpha-glucan oligosaccharide support healthy underarm microbiome balance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cp\u003eClean cream formula with coconut oil, shea butter, and kaolin clay base. 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